How to talk to your employer about leadership coaching

Leadership coaching offers a benefit to you as an individual and it is also something that can bring value to your organization. If you’re thinking about talking to your employer about paying for some or all your coaching expenses, here is some useful information that can help.

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Benefits to the organization from investing in leadership coaching

  • Organizations that invest in coaching see higher employee engagement. In two surveys in 2015 and 2017, 60%1 and 61%2 of employees in an organization with a strong coaching culture rated themselves as highly engaged. This compares to 48%1 and 53%2 in organizations without a strong coaching culture.
  • When organizations have a strong coaching culture, they report higher revenue. 63% of organizations with a strong coaching culture reported earning revenues above their peer group in 20151. In 2017, 46% of organizations with strong coaching culture reported the same2.

Benefits to the individual from investing in leadership coaching

  • In a 2017 study, 80% of individuals who received coaching reported positive impacts resulting from the coaching engagement. These included improvements in work performance, communication skills, productivity, well-being, and business management strategies2.
  • Recipients of coaching also report that they benefit from improved goal attainment, resilience, and workplace well-being3.
  • Additionally, coaching helps individuals improve self-confidence and personal insight, develop management skills, and deal with organizational change3.

Tips for a successful conversation

To support a successful conversation, preparation is key. Prior to making your case, consider:

  • What specific skills are you seeking to develop through coaching?
  • How will your organization, your team, or your clients benefit once you’ve developed these skills? Consider how you will measure these as well.
  • How will coaching supplement other learning opportunities?
  • What is the total cost of the engagement and how long will it last?

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1 Filipkowski, J., & Ruth, M. (2015). Building a Coaching Culture for Increased Employee Engagement. Cincinnati, OH: Human Capital Institute.
2 Filipkowski, J., Ruth, M., & Heverin, A. (2017). Building a Coaching Culture with Millennial Leaders. Cincinnati, OH: Human Capital Institute.
3 Anthony M. Grant, Linley Curtayne & Geraldine Burton (2009) Executive coaching enhances goal attainment, resilience and workplace well-being: a randomised controlled study, The Journal of Positive Psychology, 4:5, 396-407, DOI: 10.1080/17439760902992456

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